$9 a month. Then $0.75 per 1,000 emails. That's the whole price list.
Amazon SES charges us per email, so we charge you per email. Contacts are never billed, every feature comes on every account, and there's nothing to upgrade to.
Every account
Includes 12,000 emails and 30 AI credits. After that, $0.75 per 1,000 emails.
- Unlimited contacts, never billed
- No NoBS branding, no send caps
- MCP with write access, API, transactional email
- Sequences, signup forms, paid newsletters
- Unlimited seats and full analytics history
- A hard spend cap you set yourself
14-day free trial. No card to set up and test. Prices exclude tax.
What would you pay?
Move the sliders. Any sending cadence works, since there are no caps.
No small print. Here's all of it.
What counts as an email
Each recipient Amazon SES accepts, transactional included. Tests to your own verified addresses are free. Suppressed and rejected addresses are never sent to, so never billed.
Your spend cap
Set a hard monthly cap. Broadcasts and sequences pause when you reach it. Password resets and receipts keep going so nothing breaks, and we email you at 80% and 100%.
Annual billing
Two months free: $90 a year for the base, which still includes 12,000 emails every month. Any extra emails are billed monthly.
Taxes
Prices are in USD and exclude VAT and sales tax, which are added at checkout where they apply.
A weekly newsletter, at every size.
Four emails to each contact a month. Up to about 3,000 contacts, the $9 covers it.
| List size | Emails a month | You pay | Per contact |
|---|---|---|---|
| 1,000 | 4,000 | $9 | $0 |
| 2,500 | 10,000 | $9 | $0 |
| 5,000 | 20,000 | $15 | $0 |
| 10,000 | 40,000 | $30 | $0 |
| 25,000 | 100,000 | $75 | $0 |
| 50,000 | 200,000 | $150 | $0 |
| 100,000 | 400,000 | $300 | $0 |
The same bundle costs a lot more everywhere else.
We priced each rival on its cheapest plan that comes closest to what every NoBS account includes: no branding, your own domain, custom HTML, API, automations and seats. Weekly sender, monthly billing.
Monthly price by list size
| Product (plan) | 1k | 2.5k | 5k | 10k | 25k | 50k | 100k |
|---|
USD per month, monthly billing, weekly sender (four emails per contact a month). Prices read from each vendor's public pricing page on 10 Oct 2026; they change, so check before you decide. "n/v" means we couldn't verify the price from the vendor's own page. Ghost(Pro) at 1k is its Starter plan. Plans change names at higher tiers where noted.
Where the other bills get bigger.
| The trap | Who does it | No Bull Send |
|---|---|---|
| Billing for every stored contact | Mailchimp; ActiveCampaign reportedly bills bounced contacts | Contacts are free. You pay per email sent. |
| Send caps tied to list size | Mailchimp, MailerLite, EmailOctopus (10× list); Sender (12×) | No caps |
| Unlimited, with a fair-use assumption | Buttondown assumes at most one email a day | No fair-use small print |
| Paying to remove their branding | beehiiv (Pro, $109+), Buttondown (+$70/mo), Brevo (+$12/mo), Flodesk (Pro) | Never any NoBS branding |
| Features gated to higher tiers | Automations, API, MCP write, seats and analytics history across most rivals | Everything on every account |
| Automatic overage charges | Mailchimp charges overages automatically | A spend cap you set. Sending pauses instead. |
30 Ask NoBS credits, every month.
One credit is one draft or revision in Ask NoBS. We choose the right model for each job and pay for it. You only ever see credits.
- 30 credits included each month (they reset monthly)
- Need more? 100 credits for $5. Pack credits last 12 months.
- The one-time brand setup is free
- Using your own AI through the MCP is free, always
2% per payment. Capped at $35 a month.
Paid subscriptions run through Stripe Connect. We take a flat 2% of each payment until we've collected $35 that month, then nothing more until the next month. Stripe's card fees are the same on every platform.
| Creator | NoBS | Substack (10%) |
|---|---|---|
| 15k list, $5,000 paid a month | $80 | $500 |
| 40k list, $20,000 paid a month | $155 | $2,000 |
NoBS figures are sending plus the capped fee, excluding Stripe's card fees.
14 days free. In two honest steps.
No free plan, ever. Free plans exist to pull you in before the upgrade walls. Instead you get a real trial of the whole product.
1. No card: set up and test
Sign up, connect your domain, set up your brand, build emails through the MCP or the editor, and send tests to your own addresses.
2. Add a card (still free): send to your list
Sending to your list unlocks within trial limits (to start with: 1,000 emails in total, up to 500 a day). Keep going after day 14 and you move onto the $9 plan. We email you three days before.
Straight answers.
Why per email instead of per contact?
Because that's how sending actually costs money. Amazon SES charges per email, so our price follows our cost. You can keep everyone you've ever collected without paying for them, and you only pay when you send.
Will the price go up?
The formula is published and tied to what sending costs us. Design partners in the pilot keep their launch price for life.
What happens if I send a lot one month?
You pay $0.75 per 1,000 emails over 12,000, billed at the end of the month. If you'd rather not, set a spend cap and sending pauses when you hit it.
Is transactional email billed separately?
No. Receipts, password resets and alerts share the same meter. They travel on a separate delivery stream, so campaigns never slow them down.
Do unsubscribed contacts cost anything?
No contact costs anything. Unsubscribed and bounced addresses are suppressed, which means they're never sent to and never billed.
Lock it
in.
Design partners keep the launch price for life: $9 a month with 12,000 emails, then $0.75 per 1,000.
